If you’re involved in Internet network marketing, then it’s imperative that you understand how direct response marketing works. Wikipedia, the free encyclopedia defines direct response marketing this way:
Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to you the marketer directly. This is in contrast to direct marketing in which you the marketer contact the potential customer directly.
Direct-response marketing seeks to elicit action and is characterized by four primary elements:
- 1.An offer
- 2. Sufficient information for the consumer to make a decision whether to act
- 3.An explicit “call to action”
- 4.Means of response (typically multiple options such as a toll free number, web page opt-in box, and email)
So the truly be effective and direct-response marketing. You need to first focus on your offer which means that your initial marketing campaign or advertising must get the attention of people.
You have to appeal to their emotions you can accomplish this is by:
Attract their attention
The best way to attract attention is by the use of news style advertising. This type of advertising has been found to be up to 500% more effective than using images like brochures, billboards, or other flashy image advertising, because people generally don’t read ads, but they like to read news items
Arouse interest and emotion
Direct response advertising should be focused on generating prospects that are truly interested in what you have to offer. One way to spark their interest is offering free information that leads them to ask a question like; tell me more? If you generate the right type of advertising copy, you will make it easy and nonthreatening for people who are emotionally driven to your news style ad.
Integrate a storyline
If you get your prospects involved in storyline not only will you be able to draw them in wanting them more. But you can raise their curiosity, perhaps ending the story with; Do You Know What This Amazing Secret Is? If someone is curious, they will be compelled to take action because they need to satisfy their lust to know the secret.
Get them to take action by offering a prize
To generate even more action, you need to offer some sort of free bonus for giving you their information. People rarely give up personal information for nothing. So be sure to include some sort of valuable a prize for their information.
Make it easy for them to commit.
The last important element of direct response marketing is the ease of response. Don’t make them search for the way to opt in, give them plenty of opportunities, make a call to action plain and obvious. Also include contact information studies have proven that toll-free 800 numbers with a 24-hour message response system is extremely more effective than a local number, or 800 numbers with no message response.
If you follow this basic Network Marketing Information, your direct response campaigns are sure to have results also if you would like more information on direct response marketing campaigns, please fill out your information below, where you can get tons of information and tools that will enable you to explode your direct marketing business. And please leave me a comment I would enjoy your input.
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Hmm that was weird, my comment obtained eaten. Anyway I wanted to say that it is good to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first location that told me the answer. Many thanks.
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Good basic advice on direct response marketing.