Pay-per-click (PPC) advertising One of the best ways to draw a maximum amount of traffic to your website:
If you use tools such as Google AdWords, Yahoo Search Marketing, Bing ads and others, Internet marketers can display ads on the sponsored results section of search results pages and paying a fee each time someone clicks on the ad.
PPC can be risky if not executed correctly. You can wind up spending a significant amount of money without getting the number of new conversion you were hoping for.
Are you new to PPC advertising, don’t panic. It is possible to learn how to run a profitable campaign through practice and experimentation and qualified instruction. Here are five costly PPC mistakes you’ll want to avoid when starting out:
Sending visitors to your home page:
Say you’re running a PPC ad for the keyword “go Pro hero camera” — a product you sell on your website. You set up the PPC ad to run whenever this keyword is searched for on a specific search engine, and you use a URL that sends prospects to your site’s home page. Now, you’ve left it up to this targeted prospect to click through your website’s navigation in order to find this camera that is if they even take the trouble to look around.
As an example, you took an engaged, targeted visitor and forced them to work for the information you promised was a click away. The best approach would have been a link to the camera’s exact location, avoiding any frustration and allowing them to make the purchase immediately.
Create targeted landing pages
It’s essential that you drive PPC visitors to targeted landing or squeeze pages. If you don’t have a product-specific landing page to refer visitors to, create custom landing pages that provide the exact information the reader is looking for. With the landing page you have the ability to develop a funnel enabling you to collect their information to market to them again.
2. Using your Contact Page:
Some network marketers send PPC visitors directly to their website’s contact page to force email newsletter opt-ins or lead generation form submissions. You can call this “push marketing” and no one likes to be pushed, you need to develop a strategy of drawing your customers. This strategy only frustrates contacts and ruins the chances of making a sale, it also can ruin the relativity of PPC platform guidelines.
When advertising through Google AdWords, for example, be aware that requiring visitors to fill out contact forms in exchange for something free can go against the search giant’s guidelines.
3. Not doing a split test on your ad text:
It’s essential that you never run a PPC ad without testing it first. You can split-test your ads by creating multiple versions of the ad’s text for each of your PPC ad groups. That way, you can determine which specific wording leads to the most click through and on-site conversions.
Most all PPC platforms allow you to split-test, make sure that your ad variations will be displayed at random so they generate meaningful data. Some PPC platforms use predictive algorithms to display the ad variation that’s most likely to be successful, but this diminishes the integrity of your split-test data. Research the instructions on how to ensure that your ad versions are displayed randomly in your PPC engine’s help section.
4. Relying entirely on ‘broad match’ keyword ads:
This could be a huge and very costly mistake because
Broad match keyword ads are displayed whenever all or part of your target keyword phrase is searched for, it seems like this is offering the greatest traffic potential. But in reality you may be sacrificing relevance for reach. Receiving clicks from people that aren’t even interested in what you have to offer which will only cost you money.
For example, suppose you’re a network marketer targeting the phrase “bicycle parts” with a broad match ad. Your ad should appear on the results page for the search query “bicycle parts,” but it could also show up for the phrases “bicycles,” “bicycle dealers” or “parts suppliers and many other irrelevant searches. In these cases, you will be wasting money on irrelevant searches and will end up in the poor house before you ever make a dime.
It’s imperative that you set your ads to a exact phrase or exact word match this might decrease your traffic potential, but help ensure that your ads appear for search queries that are most relevant to your business giving you the most targeted traffic for your network marketing business.
5. Not using the negative keywords:
Many network marketers fail to use negative keywords, which can prevent ads from displaying whenever certain words are searched for. Following the example above, adding the word “dealers” as a negative keyword within your PPC ad group would prevent your “bicycle parts” broad match ad from appearing in results for “bicycle dealers.”
Adding negative keywords to your PPC campaigns is one way to control relevancy without eliminating the potential traffic of broad match ads. But you’ll need to devote time to finding the many possible negative keywords that could influence your campaign. Also I can’t emphasize enough the mistake it would be to use broad match ads!
This information on PPC marketing mistakes is network marketing information you will find useful in your endeavors on the Internet.