In the past Branding was just considered a creative advertising technique but now, Branding is an essential part of network marketing information it’s a integral part of marketing a product or service. Just consider names like Apple, Dell, Kodak, or even Rush Limbaugh or Oprah Winfrey.
A brand can take on a life of its own generating a value that exceeds the physical assets of a company’s service or product. A brand combines all of the things that you associate with that name. Like feelings, opinions, ideas, attitudes, for example, when you hear the name, Eveready you think of a bunny that just keeps on going and going and going.
In order for your brand to become valuable you need to get RAP:
- Recognize, people need to recognize you instantly even if all they see is a tagline or logo
- Associate, your brand needs to bring about predictable thoughts and feelings.
- Prefer, your brand needs to be not only recognized by your prospects but also preferred by them making your brand more desirable than all the competing ones even if they have more features.
Another important factor to consider in developing your Brand is making it part of popular culture or every day vernacular for instance when you have a runny nose you don’t ask for a tissue you ask for a Kleenex.
If you are successful in Branding yourself. It will help to bring all the marketing pieces together for any promotion that you intend to do, making it work even better. You become the one that everybody goes to for what ever they need like a general building contractor. He becomes Recognized for reliable workmanship and honest pricing, Associated with good feelings of honesty and reliability, and Preferred over other contractors in the same area.
I hope you found this part of network marketing information beneficial for your business if you think it’s something that others can benefit from please tweet my article and subscribe to my blog so that you don’t miss any other informative posts that I share.